Sunday, December 27, 2009

A Survey of Cheesy Proportions

Tonight, while sitting in the family room with my parents and roommates, enjoying all sorts of vices I shouldn't be, my dad brought up a debate over which type of macaroni and cheese was the more common among Americans--the epic debate of Kraft Mac n' Cheese versus homemade. My dad's prediction was that 97/100 Americans would first think of Kraft mac n' cheese over the homemade variety due to our mass advertising, the recognizable blue box, and growing up recognizing those shapes in school lunches.

My roommate, who is from the south, ALWAYS thinks of homemade. I don't think I've ever seen a box of Kraft in our apartment, and she's been known to make homemade mac on a regular basis. So, with these conflicting opinions putting too much pressure on my mellow buzz, we decided to take this to the test and do an official survey. Taking to our cell phone, we sent out mass text messages to roughly 30 people hoping that between the differences in our friend groups and the various geographic locations of those surveyed, we could get a decent survey.

The survey was conducted on December 27, 2009 between 9:00-9:30 PM.

Out of the 30 people surveyed, we only heard from 24 people.

4 of the people surveyed were in the room when this happens, a worthy note is that three of those people are in the same family, which means that their opinions may be a bit bias.

People polled were from the following areas: Montana, Florida, California, New York, North Carolina, Canada, Oregon, Washington DC, and Texas.

The results were as follows:

17/24 people identified with Kraft Mac 'n Cheese, thus giving my dad's side a 71%

5/24 responded with a more specific form of homemade, this includes 2 people that responded vaguely and needed to be prompted with the following question: homemade or kraft

Other interesting responses of note included:

"Is this a trick question?"
"It's delicious"
"Awesome"
"Yummy"

And one very special response even included a picture of the Kraft Dinner box with a special note saying, "I survive on that shit."

So there you have it--in the age old debate of whether or not our childhood advertising sticks with us into our adulthood, the answer is clear, a good 71% of people love them some blue box.

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